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The enshittification of the internet wasn't inevitable. The old, good internet gave way to the enshitternet because we let our bosses enshittify it. We took away the constraints of competition, regulation, interop and tech worker power, and so when our bosses yanked on the big enshittification lever in the c-suite, it started to budge further and further, toward total enshittification. A new, good internet is possible - and necessary - and it needs you.

The enshittification of the internet follows a predictable trajectory: first, platforms are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. It doesn't have to be this way.